Free Fire has officially been recognised as one of the strongest examples of licensed collaboration in mobile gaming. At the Pocket Gamer Mobile Games Awards 2026, the Free Fire x NARUTO SHIPPUDEN Chapter 2: Ninja War partnership took home the Best Use of IP or Licence award. The ceremony, held in Cologne during Gamescom week, brought together developers, publishers, and industry figures to celebrate the best work in mobile games over the past year.

This win is more than a trophy. It confirms that Free Fire’s approach to big intellectual property collaborations is being noticed and respected at an industry level.

In a category that rewards thoughtful integration rather than simple skin packs, Garena’s work with the Naruto franchise stood out against strong competition.