Free Fire Is Expanding Beyond the Game Ahead of Its 10th Anniversary
Free Fire is getting ready for a huge milestone in 2027, but that’s not all the battle royale developer has in store for another anniversary in-game event, according to Garena.
The company is building on Free Fire’s worldwide licensing program and exploring new avenues in consumer products, retail and entertainment, as well as localized brand activations. Garena is showcasing the franchise at Brand Licensing Europe 2026 in London from 6-8 October, aiming to forge partnerships that can bring Free Fire even further in to physical products and experiences.